Increase packaging effectiveness and build stronger brands with iconic glass bottles and jars that set brands apart. With O-I’s glass bottle design capabilities, packaging can be just as unique as the product it protects. The glass bottle shape, size, color, and 3D embossing come together to create an emotional impact on consumers. With one-of-a-kind glass bottle design, brands are easily recognizable, even without a label.
Leverage neuroscience to develop the most impactful glass packaging design for your brand: Our partners at Brand Aviators have created the Wheel of MotivesTM, which is groundbreaking work that connects deep human motives with shopping behavior and brand choice.
We leverage that framework to align brands with their motives and translate this into the right packaging design cues to create emotional connections. This means brands can focus on the messaging that resonates more clearly and effectively with shoppers.
Our strategic glass bottle design is rooted in market and consumer insight, paired with science- backed research on driving forces behind consumer behavior, ultimately creating glass packaging that represents your brand in a way that will resonate with consumers. Our unrivaled Product development. piperline and commerciallization channels will benefit brands' bottom line by simplifying commerciallization and product expansion.
We're a stategic partner grounded in creative reality, meaning we take your idea for glass packaging and make it manufacturable. Our ceative designers have an industrial design background and partner with container engineers, who undurstand the glass bottle manufacturing process.